Before approaching the look,
we added a little hygiene to the logo
WHAT'S POWERING FLY 3D
An optimal balance of flexibility, strength, weight and durability.
A taut approach to performance, leveraging extensive archive of computational athletic data
to
create a tuned midsole with precisely engineered
zones
An acronym that creates a semblance of ideas.
L.E.A.P. ON >>>>>
LIGHTWEIGH ENGINEERED AGILE PERFORMANCE
LOOK 1
Springboard to a higher altitude | FLY 3DEnergy. Adrenaline. Grit. Power.
All define an attitude that is contagious and takes your far. Fly 3D powered by L.E.A.P
Technology creates a springboard for athletes to excel and
ignite the burning passion lying deep inside.
LOOK 2
Go Far. Rise above the ordinary. FLY 3D powered by L.E.A.P. TechYou belong to world where defiance overpowers the ordinary.Where imagination is the norm, where a relentless pursuit of winning channels your inner strength. The look presented is a semblance of such emotions, powered by a technology that is an enabler of determination.
Low angle photography, disciplined typography and towering cityscapes create a compelling aura of an athlete's constant quest to attain the impossible. The varied moods of training, practice and the heart pumping sprint are all reflective of a passion that is surely not meant for the faint hearted.
FLY 3D powered by L.E.A.P Technology. Stay relentless.
LOOK 3
Midsoules / Feet on the ground. Passion held high.FLY 3D powered by L.E.A.P. Tech
Your next step is what matters.
Sweat, blood and tears all make a champion but the arsenal to conquer the odds lies at your
feet. The technology acts as the catalyst to your next
conquest. The science behind enabling your next big saga is all defined by the sole that
powers your intent.
Darker tones with mid soles in the limelight create a magnanimous aura that blend passion
with perfection.
Fly 3D powered by L.E.A.P Technology.
Dreams are set to L.E.A.P. on to another level.
THEN THE BRIEF EVOLVED
To Radium's Shoe Branding
