Paryan, the seed of revolution
The Paryan Logo is a seamless blend of Direct Seeded Rice (DSR) system depicted through a
drop, signifying a
substantial savings of nearly 30% ground water and the quintessential leaf, recounting the
story
of environmental sustainability.
In addition to this metaophor, the elements of drop, panicle in the letter Y and N represent
the presence of
technology, the wheat and the rice respectively. The bold typeface is reflective of an
organization treading ahead
with pride and the subtle visual depiction lends a classy yet understated elegance to the
brand
narrative. The usage of lower case is reflective of humility and being grounded to
the soil that nurtures the environment, the farmer and the world.
