Kaleido, newsletter in momentum

A year since the inception of HP Studio (in-house creative shop of HP), the ecosystem needed a communication tool that could define the cultural fabric of the place. A property that is futuristic, extendable, and adaptable to the varied formats the studio works upon. A property that is professional, edgy, and connects to the global audience at large. Kaleido, derived from the word Kaleidoscope, is an optical device consisting of mirrors that reflect images of bits of coloured glass in a symmetrical geometric design. For us, a kaleidoscope was the perfect analogy for the constant evolution of design, ideas, and content. Our team is ever inspired to go outside the box and appreciate infinite forms of excellence. A quarterly newsletter in the form of a video featuring all in-house resources endorsing the respective work, global markets, and regions they were taking charge of. An in-house release that set the tone of energy of HP Studio and defined a vivacious yet corporate culture of the ecosystem. An elaborate thematic photoshoot of good 35-40 resources of the studio conducted during the time of COVID kick-started the show!