INSEAD IWD - Ambition has no Gender

In collaboration with Ashabhi Design, for International Women’s Day, Nad Lab transformed INSEAD’s global identity into a powerful platform for women whose ambitions have never accepted prescribed limits. Ambition Has No Gender brings together an extraordinary community of INSEAD alumnae—leaders, entrepreneurs, changemakers and cultural voices—each photographed and presented not as a symbolic face, but as the living evidence of the idea.

Anchoring these individual narratives is Séverine Guillou, INSEAD’s Chief Marketing Officer, whose conversations with the featured women create an intimate dialogue around leadership, vulnerability, courage and the realities behind professional achievement. Her presence connects many distinct journeys into one compelling institutional narrative.

Every visual element is drawn meticulously from INSEAD’s brand language. Its signature green, restrained typography, monochrome portraiture and modular circular geometry are reinterpreted across campaign heroes, individual quotations, digital communication, backdrops and spatial applications. The result is unmistakably INSEAD: intelligent, international and assured—yet deeply human.

Rather than simply celebrating success, the campaign reveals the conviction, imperfection and resilience behind it—turning individual testimony into a collective declaration that ambition, leadership and possibility belong to no gender.