In collaboration with Young&Hungry, founded by celebrated
creative leader Viral Pandya, Nad Lab crafted the brand identity
for The House of Aakar—a bespoke interior practice built at the
intersection of craft, restraint and responsibility.
“Aakar” speaks of form, structure and shape: the act of giving
presence to intention. This meaning became the foundation of an
identity designed not simply to decorate, but to endure. Its
refined insignia unites the initials H and A within a continuous
form—an emblem of spaces shaped with purpose and made to carry
memory, identity and legacy.
The visual language is deliberately quiet. Measured typography,
architectural patterns, restrained colours and considered
applications mirror the brand’s belief that true luxury does not
demand attention; it reveals itself through proportion,
precision and permanence. Every detail was designed to feel
cultivated without excess and distinguished without spectacle.
The House of Aakar believes that a space is never created merely
for the moment. A home carries a family name. A workplace
carries reputation. A place of gathering carries trust. The
identity honours that responsibility—giving the brand a presence
as thoughtful and enduring as the spaces it creates.
Because a name is inherited. And so is the space that bears it.
